Candy Direct

Online Candy Store



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services provided

  • Branding
  • Web Design
  • Magento Eccomerce
  • Custom Development
  • SEO Implementation


"Candy chose the web design team of Netimagio to re design and build our new e-commerce website after interviewing dozens of web development teams from throughout the County. With an extensive catalog of products and a complex categorized structure, Candy Direct required from the design team the ability to present an e-commerce store that was not only user friendly and functional, but also was artistically appealing and would establish the design standard for other retailer in our space . The Netimagio team executed our vision exceptionally well and in turn has enhanced the Candy Direct brand over the internet."

Jim Esposito, Candy Direct


Candy Direct is the oldest candy distribution company on the Web, operating since 1997, and a leading provider of nostalgic and popular confectionary items, including bulk and hard-to-find candies. Candy Direct is both an Internet retailer and a bricks-and-mortar warehouse based in Chula Vista, California.

THE challenge

Candy Direct wanted to re-design and re-build their website with Usability and SEO (Search Engine Optimization) in mind. In addition Candy Direct wanted the ability build out multiple store fronts on one centralized platform for future expansions. The website had to be user friendly, speaking to a broad audience of wholesale retailers and individuals.

THE solution

Design - A fresh new look with fun colors to engage the user to "bite" into the website. "It is all about the "Candy", Jim E said, owner of Candy direct.

Platform - We decided to use Magento commerce, given the future wish-list of our client. Magento allows to keep all of the products in a centralized database, with the ability to build additional microsites for specific Candy types, such as Gummibears.

Development - E-commerce, HTML, PHP, Ajax, J-query

THE result

A visually fun website, that makes people want to buy Candy, the very first time they visit the website. Candydirect launched in April 2010.