Anon Optics



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services provided

  • Custom Development
  • Advanced JavaScript Development
  • Flash Development


"We worked with Netimagio to completely transform the anon website for 2011. They were able to bring our internal creative team's vision to life."

Stephanie Hauser, Anon Brand Coordinator


Burton is the Worldwide leader and manufacturer of snowboards, boots, bindings, outerwear, goggles and protection including Anon Optics

THE challenge

Burton wanted to re-brand and re-design the Anon Optics website for their 2010/2011 Winter product launch. They wanted to use our proprietary platform Photon as a dynamic CMS solution and connect an Iphone App. We only had 6 weeks to complete the project. Working hand in hand with Burton's creative team, we pretty much did all the dirty work - cutting the psd's, coding and CMS implementation.

The integration of scene 7 and Burton store front had to be all dynamically driven through the Photon CMS.

THE solution

Design - Burton Creative came up with the new look and branding

Platform - We decided to use our own Photon CMS and connect it to Burton storefront via Burton API

Development - E-commerce, HTML, PHP, Ajax, Flash, Scene 7, Iphone integration

THE result

A kick ass website displaying the latest advancements in goggle technology, integration of Social Media (Twitter and Facebook) and connection to Iphone app. All in al a true TEAM effort.